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Wednesday , 22 May 2024

Road Safety Today: The dynamic epoch

Transportation sector needs solutions that reduce time, can respond to the changing environment quickly, and add to the safety of the road user. The recent TrafficInfratech Expo in Mumbai brought together such solutions that are agile, smart, fast and safe. There was an amalgamation of technology, speed, safety, and sustainability exhibited by various manufacturers, technocrats, IT solution providers, etc., all purposefully intending to improve the current transportation system in the form of their own products and solutions.

Avery Dennison, the silver partner at the event believes that road safety is no accident and needs focused measures at all levels. Road Safety is everybody’s responsibility. The same was presented the technical session at the exhibition. The persistent issues of around road safety negligence were highlighted, trailed by practical solutions that can contribute to a reduction in road accidents drastically. The booth at the exhibition displayed product solutions that enhance road safety. It was primarily divided into two segments – 1) Traffic Safety solutions and 2) Vehicle Safety solutions

Traffic Safety solution unraveled digitization as an alternate over frayed conventional solutions with two products. First was Avery Dennison’s TrafficJetTM digital printing solution, which is a revolutionary method of sign making, using digital printing that enhances the life and performance of the sign boards on the road. It makes sign fabrication easy and fast, overcoming the issues arising from conventional methods. The second was the Variable Message Sign (VMS), which for the first time was displayed at the expo. VMS provides real-time information allowing the end user to take decisions and react while commuting based on the realtime feedback the system provides. This particular solution is designed to reduce unnecessary delays and provide faster alternates to the commuter.

The other segment i.e. Vehicle safety was the highlight of the show. As an organization, there has been an undivided focus on increasing awareness on vehicle conspicuity and the expo provided with the opportunity to expand and market the product range beyond conspicuity tapes which are used on commercial vehicles. Visiflex is a high-reflective vinyl designed especially for vehicles. To arrest visitor’s attention, a demo car wrapped with VisiflexTM was placed at the booth. It attracted a lot of attention from Police department, RTOs, NHAI, PWDs and even NGOs. VisiflexTM is designed to increase daytime and nighttime conspicuity of the vehicle. It can be printed with customized logos and designs and can be very effective especially for emergency vehicles like police, ambulances, patrol vehicles etc. The features come with a durability of seven years which impressed most of the visitors. Yudhvir Singh Malik- Secretary, MoRTH liked and agreed that solutions like Visiflex are the need of the day. The police department also expressed keen interest in the product and requested for demos. The general interest and inclination towards safety shown by the decision-makers indicate a long tenure for this product solution.

Avery Dennison is a U.S. based Fortune 500 Company with its reach across the globe. The organization is a pioneer in the pressure-sensitive technology, with solutions in the form of labels & packaging, vinyls, reflective sheeting and tapes. The comprehensive product gamut of reflective sheeting, road furniture and vehicle safety solutions, meet ASTM, IRC, MORTH guidelines and various global standards. Signages made from Avery Dennison sheeting have been approved and used in various projects of National Highways, State Highways, PWD, Civic Authorities, Tourism, Municipal Corporations, OEMs, Oil Sector and private sector too.

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