Meeting Local Requirements with Global Excellence

“We are transitioning ourselves into a new era of innovation, emphasizing smarter, and technology-driven solutions,” says Madhu Meenakshi Karthikeyan, Managing Director, DataCorp Traffic Private Limited.

DataCorp has always been an active and enthusiastic partner at TrafficInfraTech Expo. What has been unique this year, and how has been the response to your solutions?

This year’s TrafficInfraTech Expo has been especially remarkable for us at DataCorp Traffic. Showcasing real-time demonstrations of our advanced technologies, including the AI-powered 4D Radar Interceptor, 2D ANPR Camera, Smart VMS Board, Facial Recognition Solution, Smart Parking Solution, People Counter and AI Lenz, we witnessed an enthusiastic response. Our engagement with industry stakeholders highlighted the growing demand for integrated, technology-driven approaches to tackle Road Safety and Traffic challenges. The interactions reaffirmed our commitment to delivering cutting-edge, reliable solutions tailored to current and future needs.

You have an extensive range of products and solutions for sustainable traffic and Road Safety. Could you elaborate on Data solutions, Engineering solutions, advanced Road Safety solutions, and AI-powered enforcement solutions?

Our Data Solutions provide deep insights into traffic patterns, enabling proactive measures to improve flow and safety. Engineering Solutions focus on designing robust infrastructure to support sustainable mobility. With AI-powered Road Safety and Enforcement, we address real-time violations, enhancing compliance. Our advanced Road Safety solutions leverage technologies like LiDAR, 4D radar, and ANPR systems to ensure safer roads while promoting sustainable practices. Additionally, our solutions align with and actively support government initiatives aimed at enhancing infrastructure, boosting urban mobility, and fostering India’s growth story.

We aim to strengthen our footprint by adopting advanced technologies, such as LiDAR-based traffic monitoring and AI-driven analytics, to address both urban and highway safety challenges.

– Madhu Meenakshi Karthikeyan

How do you ensure quality and data privacy?

Quality and Data Privacy are at the heart of our operations. We proudly hold ISO 9001:2015 (Quality Management Systems) and ISO 27001:2022 (Information Security Management Systems) certifications, demonstrating our adherence to globally recognized standards. Our team includes a certified Data Protection Officer who ensures the enforcement of robust GDPR compliance measures, safeguarding data across all levels of our organization. Our comprehensive approach incorporates advanced encryption protocols, multi-layered access controls, and stringent audit processes to maintain data security. This unwavering focus on quality and privacy not only meets regulatory requirements but also fosters trust and confidence among our partners and clients.

You have global operations demanding country-specific solutions. What are the challenges?

With operations spanning nearly 30 countries and plans to significantly expand to a total of 54 Countries, we recognize the challenges of scaling globally while respecting regional diversity. Each market presents unique requirements, from regulatory compliance to adapting to specific traffic conditions and infrastructure needs. To address these, we engage deeply with local authorities and stakeholders, combining advanced technology with insights tailored to each region. Our collaboration with local partners ensures our solutions resonate locally while maintaining global excellence, paving the way for safer roads across an increasingly interconnected world.

How do you want to expand your operations in India?

India presents immense opportunities in Road Safety, driven by the rapid expansion of highway networks and urban infrastructure. By aligning with national priorities like Digital India, the Smart Cities Mission, and Green Highways initiatives, we are committed to supporting the government’s vision for sustainable, intelligent traffic management, making India’s roads and highways safer, smarter, and greener.