The Chief Minister of Maharashtra Prithviraj Chavan inaugurated the two week campaign Road Safety 2012 on January 2nd at Islam Gymkhana, Marine Drive in presence of Home Minister R R Patil, additional chief secretary (Home) U Sarangi, and State Transport Department officials. Bollywood actor Jackie Shroff was made the brand ambassador for the campaign. The Mumbai traffic police has organised several programmes in the city for the two-week campaign. On January 2nd free check-ups of vehicles and an eye check-up camp for drivers was organised at Islam Gymkhana throughout the day. Road Safety lectures were held for autorickshaw drivers, BEST bus drivers, BMC motor vehicle drivers and school bus drivers at the Western India Automobile Association (WIAA)’s office at Churchgate and also at the Traffic Control Branch office at Worli. The Traffic Control Branch also organised plays based on the theme of road safety, presented by Mujib Khan of Ideal Drama and Entertainment Academy. Road Safety Lectures will continue to be held at the above locations for the entire duration of the two week road safety campaign, scheduled till January 15th 2012, as also eye check-up camps for drivers, plays to promote road safety and free check-ups for vehicles. Some of the other locations where these lectures and camps will be held are Bandra, Cuffe Parade, Cooperage and Ghatkopar. Vivek Phansalkar, Joint Commissioner of Police (Traffic) for Mumbai, Dy. Commissioner of police (City) and ACP (Admin) will be some of the officials participating in the different programs throughout the two-week event.