TrafficInfraTech Magazine Linking People Places & Progress
PRAMA India story is an evolving success saga of an Indian security brand, which created a new benchmark in indigenous manufacturing of video security products and vertical solutions. Founded on the core belief to put India on the global map for video security products, PRAMA is India’s largest and one of the first companies representing the motto of ‘Atmanirbhar Bharat’
PRAMA India’s state-of-the-art manufacturing facility near Mumbai is a shining example of its long-term commitment towards ‘Atmanirbhar Bharat Mission’. The company plans to implement government’s vision into a reality by developing indigenous manufacturing roadmap. Today, it is one of the few indigenous video security product manufacturers in the country that truly make its products in India. By focusing on India-specific products, the brand is creating new opportunities for ecosystem partners, system integrators, and application developers, ensuring that it lives up to Indian security market expectations and promises.
PRAMA spurs MSME growth
The Micro Small and Medium Enterprises (MSMEs) sector is a major contributor to the socio-economic development of India. The MSME sector constitutes the core of security industry, which includes dealers, distributors, system integrators and consultants. In the Indian security market, intense competition is brewing, so the company is concentrating on their marketing roadmap and plans.
It is getting good response from its dealers, distributors, system integrators and end-users. To achieve its strategic objectives, PRAMA’s marketing plan focuses on key priorities, the company’s marketing initiatives are shaped by market insights, technology trends, and customer insights. Despite the increasing competition in the Indian security market in 2022-2023, it is fully prepared to exceed market expectations.
Evolving Market Trends
The video surveillance industry is rapidly changing from analog HD to IP cameras. Transformative technologies like Internet of things (IoT), Artificial Intelligence, Big Data & Blockchain are contributing in a big way to the future of video surveillance technology applications, video analytics, solutions and video data security. The demand for IP cameras in the middle and top tier project segment is growing while Analog HD cameras continue to be the favorite among the Small and Medium business segments.
Game Changing Technologies
The incorporation of AI into video surveillance technologies is bringing big transformation in the outcomes. AI has made Video Content Analytics (VCA) more accurate and added the empowering predictive capabilities. The company is entering into a new era of video surveillance, with AI -based technology applications, helping video monitoring to entirely new use cases that provide more tangible benefits across the verticals. VIP Guest recognition in banking, retail and hospitality sectors is a trend led by AI enabled facial recognition cameras and terminals. This is certainly helping the video surveillance technology to move beyond the realm of physical security. The AI analytics have turned the video surveillance data sets into valuable business intelligence inputs.
This new technology is redefining video surveillance to be more inclusive – welcoming customers with more tailored experiences, providing employees with more seamless access control and sign-in processes, and giving operators in both sectors deeper data to enhance their procedures. With the integration of AI-based technology into what is typically used for video surveillance, businesses can now leap into this next phase better able to successfully connect with their employees and customers.
Smart Mobility & Transportation Solution
The government and private sector have brought many positive changes in the Indian Transportation Sector. In this fast-changing scenario, transportation security is also gaining more importance. Multi-nodal transportation networks have the diverse set of requirements to ensure the passenger security.
PRAMA’s Transportation Solution enables the promise of advanced video security solutions. It provides mission critical security to the transportation hubs. It has a command-and-control solution to proactively monitor the video data of video security cameras. Its bespoke products and solutions serve the vehicular security needs.
Smart Traffic Monitoring Solution
The rapid urbanization is leading to traffic congestion in the cities, which is adding to the burgeoning problems of air pollution and fuel consumption. In addition to these problems, transportation costs are affecting the everyday lives of people, and a key step to addressing road congestion is to implement Smart Traffic Solutions.
The implementation of these solutions can help the authorities to manage the traffic in a better way. PRAMA’s Smart Traffic solution resolves the traffic management challenges; it keeps the vehicle traffic moving swiftly while ensuring the safety & security of travellers and pedestrians.
PRAMA’ Smart Traffic Solution has high-performance traffic monitoring video security cameras supported by reliable embedded video terminals. A centralized video management system (VMS) platform with unified ITS devices enables the use of smart applications such as payment management for traffic rule violations, access control, and target filtering.
Expansion plans
The company plans to expand phase wise for its indigenous manufacturing facility to step up the production output. It also plans to expand its channel partner network to reach out to all the dealers, distributors, consultants and system integrators in the Tier-II and Tier-III cities across India. The uniqueness of the indigenous manufacturing is its biggest USP, giving the partners the benefit of customization.
There are plans to open PRAMA Brand Stores across India. So far, nine stores (Bhavnagar, Aurangabad, Surat, Mumbai, Kolkata, Cuttack, Siliguri, Chennai and Kochi) are being established. Through these stores, partners & end-users are able to evaluate products, key components and vertical solutions. They also help in creating awareness about the security products and vertical solutions in the respective regions. Plans are underway to open more stores across India.
