Focusing on Sustainable and Environment friendly Solutions

Amandeep Singh, Senior Regional Business Manager Reflective Solutions/ South Asia, ASEAN & East Africa, Avery Dennison India Private Limited answers a few questions form TraffiicInfraTech

What sort of innovation and technology is Avery Dennison investing in to change the landscape of traffic signs in India?

Avery Dennison Reflectives have prided in being able to contribute to the cause of saving human lives for nearly two decades in India. It has always invested in bringing out the best products and technology for the traffic and highway industry, the recent development being the world class TrafficJet™ digital printing solutions to make traffic signs across the globe. These printing solutions are preferred as they offer superior quality, specification compliant, low maintenance signs with longest warranties (upto 15 years). TrafficJet is the only digital traffic sign system 100% backed by a single supplier (Printer, Inks, Software and Reflective media) which makes Avery Dennison the most trusted leader in digital printing for the traffic industry. Avery Dennison provides the printer, ink, retro-reflective sheeting, overlay, laminator, and service support.

The service support also includes installation and operator training by the company’s certified experts. Digital printing is gaining popularity and has been widely accepted by various government departments and private concessionaires/contractors to make traffic signs in the country owing to the additional advantages it offers.

How do you see it impacting the critical element of road safety in our country?

The traffic sign industry has attracted many OEMs/sign fabricating units to venture in this space owing to the magnitude of investment in road infrastructure development in our country. However, use of substandard non-compliant reflective material and less number of checks and audits add to compromising the road safety leading to increasing number of road accidents in India. It is important to meet the required IRC/ASTM/ MORTH standards.

How is Avery Dennison supporting the overall cause of road safety and where does it fit in the organization’s overall long term strategy?

Avery Dennison has been committed and dedicated to road and vehicle safety across the world for many decades. As mentioned earlier, the organization is heavily invested in creating superior quality, more durable and sustainable products and solutions for the Traffic & Highway industry. There is a strong and robust pipeline of new products with a lot of focus on environment friendly solutions. Sustainability is not a part of the organization’s strategy- it is the strategy.

The Industry has to incorporate superior quality and specification compliant reflective material to make traffic signs on all roads and highways. There should be more checks and audits to ensure that the traffic signs should be well maintained and the reflectivity of these signs must be tested periodically. There should be strict enforcement on the use of construction work zone products to avoid any fatalities and loss of human lives during the construction phase.