‘Safety under 80’ campaign on Mumbai-Pune Expressway

As part of the Zero Fatality Corridor (ZFC) initiative, Save LIFE Foundation, in association with Maharashtra State Road Development Corporation Ltd (MSRDC) and Mahindra & Mahindra Ltd (M&M) launched a campaign on the Mumbai- Pune Expressway (MPEW) about the dangers of speeding.

“Safety Under 80”— talks about the dangers of speeding. This initiative is expected to reduce the number of road crash fatalities on the Mumbai- Pune Expressway (MPEW) from an annual average of 130 to 0 by the year 2020. It is a pioneering attempt to build a replicable model for road safety that can be implemented across any road in the country.

According to the World Health Organisation, speeding is one of the five key risk factors that lead to road crash deaths and injuries. An increase in average speed is directly related to both the likelihood of a crash occurring and the severity of the consequences of the crash. With the maximum speed limit on the Expressway being 80km/ hour, the campaign’s key objective is to educate the commuters on the expressway about the possible tragic outcomes of exceeding that limit. The shocking consequences of speeding are exhibited through dramatic outdoor hoardings and installation of crashed cars on both the corridors of the MPEW.