Tag: Swarco
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Enabling vehicles to “read” the roads
As urban environments evolve and traffic management systems become more complex, the role of road markings has shifted from merely a safety measure to a critical element in enhancing traffic flow, supporting micro mobility, and enabling automated driving technologies. This shift is part of a larger trend, with the global road marking materials market expected…
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From glass beads to 25,000 variations of traffic lights
The Austria-based traffic technology group SWARCO prides itself on providing safe and smart travel for all. “Innovations and sustainability are the backbones of our company,” says CEO Michael Schuch in a conversation with Mangala Chandran at Intertraffic Amsterdam 2024. Schuch reflects on over 25 years with SWARCO, tracing its evolution from provider of glass beads…
