Page 52 - TrafficInfratech Magazine Feb - Mar 2020

SMART MOBILITY

For companies
and institutions
that share
and promote

open data, an
innovative
approach to

privacy is needed.
How can these
companies really
make location
data anonymous,

while maximising
its value for
innovative

services? protects privacy and preserves data simply provide information when a
value at the same time. Companies
traffic jam threshold is reached and
working with open data must indicate the number of vehicles
first identify how the data will above that threshold.
be used. It is also important to
help develop better services and specify use cases to understand the By tailoring the data to its
processes need the trust of the possibilities of anonymising data, intended use, companies can target
people providing the data on which while maintaining a high quality of and limit the information processed,
they rely. Maintaining this trust is a service. all without revealing too much.
crucial issue. While companies must For example, a company that No company or institution can
prioritise protecting users’ privacy, evaluates traffic at a given location claim to have the perfect privacy
it is also essential for their business or route can determine how the solution for location data. What
to retain enough value in data to data will be used and what data is they can do, however, is act
improve their services and innovate. important. If there is no traffic jam, responsibly by assessing the risk of
redundant vehicle speed updates are invasion of privacy on the one hand,
Understanding the not needed. Similarly, in the event and the value of data on the other.
destination of the data is of slowing down, not all vehicles Only in this way will they be able
part of the solution stuck in traffic need to report the to adapt anonymisation solutions
same situation. In fact, there is no
to create a win-win situation that
There is no single, on-fit-all need to publish information about combines confidentiality and value
anonnymization solution that individual vehicles. The company can for services.

52 February-March 2020 / TrafficInfraTech www.trafficinfratech-com-500653.hostingersite.com