Page 55 - TrafficInfratech Magazine Feb - Mar 2020

TICKETING

Integrating MaaS into
ticketing

When it comes to Mobility-as-a-
Service, it’s not about the technology,
it’s about the business model. How do
we earn money in a business that is,
for instance, famous for taxis? MaaS
poses the problem of how to split the
revenue between the different parties
and whether it’s truly worthwhile for
public transport companies or private
companies. Here we need to make it
as easy as possible to buy tickets and
equally easy to validate that ticket.

Solving our mobility
problems
It is important to solve our mobility
problems somehow, because city
populations are still continuing to grow.
You cannot have a car. It’s not about
pollution – it’s about congestion. We
need to find smarter, more efficient
ways to move people.
building on newer technologies and can be utilised to optimise the product Perhaps there’s even an argument for
providing services in a medium that is portfolio and apply it in future planning finding ways to lessen people’s need to
familiar to the customers. of transport infrastructure. travel, particularly around peak times.
Commuters for instance, could use
Phasing out the old and Notably, a solution that is flexible digital technologies to work from home,
introducing the new is being introduced. In theory, we or even work from an office closer to
could even sell other tickets as well, their home. However, there will always
The aim is to start a graceful close or provide combination tickets. There
down of the old system in 2022. can also be products that are only be times when you need to meet people,
when you need to travel – and this is
Nonetheless, we will constantly study live at the weekend. We could look at where we need to find the answers.
customer uptake of the services run on combining aspects – a football game in
the new system. We are investing a lot Stockholm with travel to and from the It is encouraging to see some progress
in our apps, enabling them to act as a stadium, or perhaps with a museum is being made. In Stockholm, there are
travel body. Passengers will be able to within our portfolio. There are so many people who have purposely given up
buy their tickets, manage their tickets, the private car, use public transport
plan their trips and so on, all from their possibilities. instead and simply hire a car when they
smartphone. Right now, however, the focus is on can’t travel by any other mode.
When it comes to ticketing, the trying out the system; seeing that it Cities everywhere are facing very
aim is to build a system that is easy really works before more complicated similar changes with their own kind of
intricacies and subtleties. Every major
to understand, easy to use and which products are added. While building city faces these challenges, and each of
provides customers with multiple ways the ability, we have also allowed other us has to go about solving them in our
to buy tickets. As the new system commercial players to resell our tickets. own way.
is being implemented, the back-end One is a bus company, and one a
Dr. Krister Dackland is CIO at Stockholm Public
systems are also being built up. Analysis collaboration between the regions in Transport (SL). Before entering the position at SL,
of data, when and where passengers the middle of Sweden. This is an enabler Krister was CIO at TDC Nordic. He holds patents in
use their cards, is of great benefit and for Mobility-as-a-Service. the mobile messaging area.

www.trafficinfratech-com-500653.hostingersite.com February-March 2020 / TrafficInfraTech 55