Page 29 - TT Aug-Sept pdf for digital

INTERVIEW

secure several of them. Our Chairman, Ashok Katariya, has always
had a keen eye for emerging sectors, and in 1996, he led our entry
into the road infrastructure segment, which proved to be pivotal.
Starting with bridge construction in 1995, we successfully completed
Maharashtra’s Dhule bypass under the BOT model – an innovation at
the time. Many doubted the viability of the BOT model in India, but we
saw it as a First Mover Advantage.
Our achievements in the sector have been significant. For
instance, we set a record for completing a bridge in just 38
days by working around the clock – compared to the allotted
11 months. We have continually pushed the boundaries and
set new benchmarks for the industry.
Systemization and Standards

As the company grew, how did you approach
systemization and standard-setting?

As we expanded, we naturally turned to systemization,
acquiring ISO certifications and adopting stringent
safety and environmental standards. Around 2006,
with our strong execution capabilities and early entry
into the road and EPC sectors, we attracted investment
from IDFC to the tune Rs.100 crore in the company.
Their confidence in us was driven by our pioneering
efforts and ability to deliver.

Ashoka Buildcon Limited has
moved into right sectors at the
right time, which has helped it
achieve the stature that it has
today. We have acquired First
Mover Advantage not only in
our ventures but also in our
construction methodologies
and systems implementation.
All these combined have been
giving us the ability to set new
records and new benchmarks in
construction Industry.
Narmada Bridge

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