Page 26 - TT Mag Oct 2023 Digital Edition

COVER STORY

of Indian products - with proper styles and Indian scripts of writing
testing, proper certification, and number plates. He believes that AI
the right price. is going to be the key in helping us
crack that problem.
Norden Communication
innovates its products and solutions Steradian’s Sensor Fusion
through the projects it undertakes Technology, which enables
for smart cities and national cameras and radars to be in sync, GOLD PARTNER
highways. Discussing the dangers accurately captures vehicles that
of trucks parked on National are in violation of traffic rules,
Highways and visibility issues, Sajan even at the height of 1.8 metres
S said “On the vision challenges, (the height of most SUVs). Prasad
for example, National Highways, Srinivasan, Director - Sales and
one of the big trucks will be parked Marketing, Renesas (formerly
on the side of the road. During the known as Steradian), discussed the
foggy season, people will not be uniqueness of the Sensor Fusion
able to see them. So, right now, Technology, and emphasised that
we are coming with thermal the company is already seeing a
solutions. Only a few Chinese bigger roadmap for this innovative
players had that earlier. Now, we technology. He further discussed
have a complete replacement for the benefit of Making in India,
that solution.” He also spoke about where they can provide radar
the challenges with number plate replacements within three days as
recognition based on different there is no dependence on imports.

Prasad Srinivasan, Renesas

Harish Shukla, LogicMo

26 TrafficInfraTech / October 2023 / www.trafficinfratech-com-500653.hostingersite.com