Page 28 - TT Mag Oct 2023 Digital Edition

COVER STORY

You can see all the readers in one
single dashboard and manage
it from a single location.” There
are many other RFID devices
being launched according to
customer requirements, including
for manufacturing plants and
warehouses. SILVER PARTNER
Prathvi Palekar, Founder & CTO,
Pixuate, focused on the behavioural
Ajay Rao habits of commuters through the
Zebra Technologies company’s Speed Calming solution
to deal with traffic violations. “The
also certain technical challenges intention is to detect the violation
related to vehicle separation, and also display the message
queue management on the toll to the commuters coming so
lane etc.” Launched at the Expo, that they see their number plate a system, but preliminary figures
the product has great potential and their violation, which has a according to Palekar showed
with laser technology, especially psychological effect. This is a part that 70% of drivers reduce their
in lieu of the bulky and heavy of behavioural science, where the speed to within the speed limit.
infrared curtains. The company commuter will think of slowing This includes low-light capture
plans to introduce sensors with down.” Pixuate is conducting a at speeds of 180 kmph with
much bigger opening angles and study to see the effects of such integrated triggers.
better frequency for use in multi-
lane free-flow applications.
For Ajay Rao, Head- Cards &
Govt (India & Subcontinent) at
Zebra Technologies, the focus
at the Expo was displaying the
RFID solutions that have around
70% of the market share with
25,000+ customers. “We are
developing readers, and from a
software perspective, if you have
them installed in multiple locations
globally, you can still manage
them from a centralised location.

Prathvi Palekar, Pixuate

28 TrafficInfraTech / October 2023 / www.trafficinfratech-com-500653.hostingersite.com