Page 25 - TT June for Digital
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INTERVIEW





                                                  making the travel experience safer,   message signs .  Being a safety
                                                  quicker, more convenient, and    critical element, the signs need
                                                  environmentally sound.           to be sharp and readable under
                                                                                   different weather conditions.  The
                                                  Growth and Innovations           offerings include  controllers  to
                                                                                   drive the signs on a stretch and
                                                   Swarco has   manufacturing sites   the detector technology, with the
                                                  across Europe, the US and other   software platform to operate a
                                                  parts of the world. From glass   highway network and tunnels in
                                                  beads, the company expanded into   the most efficient and safest way.
                                                  road marking materials, machinery
                                                  and  services.  With  its  system   “We have a software suite
                                                  competence, it is now the  leader   of  products; in the  urban area
                                                  when it comes to high performance   we call it MyCity, our urban
                                                  reflective road markings.        mobility management platform.
                                                                                   MyHighway is the management
                                                   Swarco’s second focus is        platform for the highway network
                                                  intelligent transport systems    where one wants to monitor
                                                  (ITS). It transitioned early on to   and analyze the traffic situation,
                                                  LED technology for traffic lights,   communicate variable speeds,
                                                  reducing power consumption and   implement     weigh-in-motion
                                                  maintenance. “Today, we offer    solutions, classify vehicles, manage
                                                  about 25,000 variations of traffic   lane control and many more,”
                                                  lights customized for different   explains Michael.
                                                  countries and clients.”  The
                                                  Company has become one of the      On many highways, one also
                                                  largest manufacturers of traffic   has tunnels incorporating different
                                                  lights with productions in Europe   technologies for safety, emergency
                                                  and Mexico and has established a   exits, lighting, ventilation systems,
                                                  very strong B2B channel in the world   detection and signage. But the
                                                  market, including India. Besides   initiative here is not to have the
                                                  traffic lights, Swarco provides traffic   two elements - a highway and a
                                                  light controllers for intersections   tunnel - to be completely separate.
                         ounded     in   1969,    and software for urban mobility    “We do not want to have
                         Swarco’s  first product   solutions. Parking being crucial in   city traffic being dealt with
                         was    glass   beads     urban ITS. Solutions like  parking   independently of a nearby highway
                         recycled from flat glass   guidance  systems are offered   in   system. A city needs to know what
                         cullet- waste or broken   cities in order to reduce search time   traffic can be expected coming from
                Fwindow glass.                    for vacant parking spaces on-street   the highway in order to coordinate
                                                  and off street which consequently   traffic in the most efficient and safe
                  “Actually, it is more than      leads to a reduction in traffic
                recycling, we’ve mastered the art   volumes in cities.             way”, adds Michael.
                of upcycling discarded products
                to something significantly better,   Interurban Mobility:          Integrating CCAM
                so to say. I do not know if the                                       Cooperative, Connected,
                founder Manfred Swarovski had     MyHighway &                      and  Automated  Mobility  as  we
                this master plan in mind already   MyTunnel, MyCity…               know today was also called
                back then. But all those bits and                                  C-ITS,  Cooperative  ITS,  before
                pieces that we have in our portfolio   Another  market  sector  in  ITS   transitioning into CCAM. Starting
                today are really connected with   covers - highways, motorways     from level 1, the car becomes
                each other,” says Michael. Today,   and tunnels.  For the highway   fully self-driving only at level 5.
                Swarco is about safety, mobility   network, Swarco prides itself to   The optimal operation of a fully
                and about people. Its leading idea   provide the most energy efficient   automated  vehicle  depends  not
                is to improve the quality of life by   and highly durable LED variable   only on the technical development



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