Page 26 - TT June for Digital
P. 26
INTERVIEW
ONE OF THE ELEMENTS
THAT HAS ALWAYS
BEEN IN OUR DNA IS
INNOVATION. THIS WAS
REALLY WHAT MANFRED
SWAROVSKI AS AN
AUSTRIAN ENTREPRENEUR
AND AS FOUNDER OF
SWARCO WAS PASSIONATE of the vehicle itself, but also on the tackling our mobility challenges has
ABOUT; WHAT ARE THE connectivity between infrastructure obviously a huge impact, “ adds
PAIN POINTS OF OUR and vehicles. Data needs to be Michael.
CUSTOMERS TODAY AND shared between vehicles and
TOMORROW, HOW WILL infrastructure to ensure a seamless Encouraging start-ups
THE INDUSTRY CHANGE, travel experience. It is the second time that Swarco
WHAT IS NEEDED TO HAVE “One of the core elements that is supporting ITSUP area at Intertraffic.
A SUCCESSFUL PORTFOLIO keeps semi-automated cars or cars ““Innovation not always comes from
with an ADAS system on the roads
GOING FORWARD AND are road markings. So, the purpose within, but often from outside our
company. Therefore we support
IN ORDER TO CONTINUE of road markings have been startups by providing challenges in the
ON THE PATH TO evolving from the need to being mobility field and offering real-world
GROWTH. MANY OF OUR well seen by the eyes of the driver, proof-of-concept demonstrations. This
to now the cars themselves with
DISCUSSIONS HAVE NOT cameras and LiDAR also need to be helps integrate innovative ideas into
BEEN ABOUT FINANCIAL able to read the road markings.” our portfolio and ensures that we do
not miss out on technological trends
RETURN, BUT ABOUT In terms of technology, Swarco has and remain a leader in this industry.”
THE LONG-TERM VIEW been doing pilot projects in Europe
BASED ON THE PASSION analyzing infrastructure to vehicle India’s enormous
FOR THE INDUSTRY, AND communication data for more transformation
efficient traffic management and
THIS IS WHAT I REALLY has the ambition to expand CCAM India’s rapid development is
LIKE ABOUT SWARCO services to large scale deployment. impressive, especially with over 30
AND TRY TO MAINTAIN kilometers of highways built daily. “We
GOING FORWARD. TODAY Global Vision are active in several areas through our
WE ARE MORE THAN 5500 For Swarco, continuous long standing and trusted partners
Trafitek and Kataline providing high-
PEOPLE WORKING HARD innovation is the key. “We performance glass beads, traffic lights,
FOR TRAFFIC SAFETY AND need to ensure our offerings intersection control, variable message
MOBILITY IN GENERAL. address customer pain points signs and software solutions. Currently
efficiently. Global trends like
sustainability, digitalization, and we’re exploring the possibilities for
local production to support India’s
AI are transforming mobility. Our ambitious plans.”
AI-based traffic management for
instance, optimizes traffic flow Swarco will also be looking
using machine learning. Climate at India’s Smart City and highway
change and environmental projects to demonstrate its
degradation are critical issues, and portfolio on a bigger scale. TT
26 TRAFFICINFRATECH / June 2024 / www.trafficinfratech.com
