Page 24 - TT June for Digital

INTERVIEW

From glass beads to 25,000

variations of traffic lights

The Austria-based traffic technology group
SWARCO prides itself on providing safe and smart

travel for all. “Innovations and sustainability
are the backbones of our company,” says CEO
Michael Schuch in a conversation with Mangala
Chandran at Intertraffic Amsterdam 2024. Schuch
reflects on over 25 years with SWARCO, tracing
its evolution from provider of glass beads
to leading global mobility solutions. Swarco’s
GoGreen Virtual Reality experience at Intertraffic
demonstrated how its technology solutions

could help reduce emissions. MIchael Schuch with Mangala Chandran at Swarco
Booth, Intertraffic, Amsterdam.

24 TRAFFICINFRATECH / June 2024 / www.trafficinfratech.com