Page 10 - TT Mag Feb 2024 Digital Edition_New
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          Drive Smart, Drive Safe

          Recently, the Citizens of Pune came together to Save Lives! Trafficinfratech
          joined the initiative as media partner

                      espite substantial
                      investments in road
                      infrastructure and
                      the proliferation of
                      safer vehicles, road
          Dsafety remains a
          critical national concern for public
          health. According to MoRTH,
          83.4% of road accident fatalities
          involve individuals aged 18–60,
          causing severe economic and social
          disruptions for families and society.
           The challenge lies in addressing
          Human-Vehicle-Infrastructure (HVI)
          factors associated with accidents.
          While vehicle manufacturers and
          the government focus on vehicle
          safety and road infrastructure   responsibility. Held on the last day   Savitribai Phule Pune University &
          improvement, tackling human      of National Road Safety Month, this   Rekha Magar, Chairperson-FICCI
          factors remains challenging.     mega Walkathon where more than   FLO, Pune Chapter.
          TATA Motors and Tata Autocomp    1350 Citizens including school children   “It is crucial to understand that
          together with Club D2S (NGO -    came together, was one of its kind   road safety is the responsibility of
          Drive  Smart  Drive  Safe)  seek  to   for Pune, to promote awareness,   each and every individual. We need
          address this crisis by motivating   education, and positive change.  to involve the community in road
          Institutions & Corporates to open   Walkathon was flagged off by   safety initiatives by collaborating
          up local Drive Safe Clubs where   Shrikant Borte, DCP, Traffic Police   with schools, colleges, and local
          regular Road Safety awareness,   Pune, Rama Shankar Pandey, CEO   organizations to raise awareness.
          interventions and monitoring will   Tata  Green  Batteries,  Reji  Mathai,   There are many reasons for road
          be executed by volunteers of these   Director, ARAI, Shyam Singh, Plant   crash but one definite immediate
          clubs in a consistent basis.     Head, Pune – Tata Motors Passenger   solution is, “Let’s Be The Change”
                                           Vehicles Ltd., Prasanna Patwardhan,   said  Mr.  Rama  Shankar  Pandey,
           On February 14, Pune city
          witnessed initiation of hundreds   President, BOCI, Pratyush Khare,   who is also Chairman, Aftermarket
          of Drive Safe Clubs in many of its   Tata Motors, Parag Kalkar, VC,   Committee, ACMA.
          schools, colleges and corporate
          campuses through more than 1 km
          walkathon from SSPMS Ground
          through Mangalwar Peth station
          of Pune’s Maha Metro and return,
          amounting  to 1.5  million safety
          steps donation by NGO Drive Smart
          Drive Safe. A mass pledge of eight
          Point Road Safety Code of Conduct
          was also organized on this occasion.

           Road safety is a collective

      10 TrafficInfraTech / February 2024 /
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