Page 10 - TT Mag Feb 2024 Digital Edition_New

UPDATE

Drive Smart, Drive Safe

Recently, the Citizens of Pune came together to Save Lives! Trafficinfratech
joined the initiative as media partner

espite substantial
investments in road
infrastructure and
the proliferation of
safer vehicles, road
Dsafety remains a
critical national concern for public
health. According to MoRTH,
83.4% of road accident fatalities
involve individuals aged 18–60,
causing severe economic and social
disruptions for families and society.
The challenge lies in addressing
Human-Vehicle-Infrastructure (HVI)
factors associated with accidents.
While vehicle manufacturers and
the government focus on vehicle
safety and road infrastructure responsibility. Held on the last day Savitribai Phule Pune University &
improvement, tackling human of National Road Safety Month, this Rekha Magar, Chairperson-FICCI
factors remains challenging. mega Walkathon where more than FLO, Pune Chapter.
TATA Motors and Tata Autocomp 1350 Citizens including school children “It is crucial to understand that
together with Club D2S (NGO - came together, was one of its kind road safety is the responsibility of
Drive Smart Drive Safe) seek to for Pune, to promote awareness, each and every individual. We need
address this crisis by motivating education, and positive change. to involve the community in road
Institutions & Corporates to open Walkathon was flagged off by safety initiatives by collaborating
up local Drive Safe Clubs where Shrikant Borte, DCP, Traffic Police with schools, colleges, and local
regular Road Safety awareness, Pune, Rama Shankar Pandey, CEO organizations to raise awareness.
interventions and monitoring will Tata Green Batteries, Reji Mathai, There are many reasons for road
be executed by volunteers of these Director, ARAI, Shyam Singh, Plant crash but one definite immediate
clubs in a consistent basis. Head, Pune – Tata Motors Passenger solution is, “Let’s Be The Change”
Vehicles Ltd., Prasanna Patwardhan, said Mr. Rama Shankar Pandey,
On February 14, Pune city
witnessed initiation of hundreds President, BOCI, Pratyush Khare, who is also Chairman, Aftermarket
of Drive Safe Clubs in many of its Tata Motors, Parag Kalkar, VC, Committee, ACMA.
schools, colleges and corporate
campuses through more than 1 km
walkathon from SSPMS Ground
through Mangalwar Peth station
of Pune’s Maha Metro and return,
amounting to 1.5 million safety
steps donation by NGO Drive Smart
Drive Safe. A mass pledge of eight
Point Road Safety Code of Conduct
was also organized on this occasion.

Road safety is a collective

10 TrafficInfraTech / February 2024 / www.trafficinfratech.com