Page 69 - Traffic infratech magazine

MAKING A POINT

change-management realm: Internal A very astute individual with a parking, transportation, and mobility,
program workshops to discuss the distinctly different background in it’s incumbent upon us to help drive
intentions of changing mobility and information science remarked that change in a meaningful way, using
how to educate customers and end it appeared that our jobs as leaders our understanding of parking and
users. Community-driven outreach in the mobility space isn’t as much mobility to help our customers,
focused at educating users how about vehicles or the reductions employees, and colleagues make
mobility decisions can improve thereof, but rather about change decisions that improve their lives
commute, access, and movement. management. and the environment around them.
On-the-ground conversations aimed ‘A Guide to Parking’, the first As change leaders, we should be
at promoting use of alternate textbook for the parking and prepared to:
mobility options and enabling better transportation industry, which • Lead by example, making
daily decision-making. provides the foundation for greater decisions related to the
What is different from strictly mobility research. Cutting-edge intersection between parking and
strategic leadership is not only education on trends and tech that mobility that influence a better
explaining the “what” but also are transforming and disrupting the tomorrow and promote a more
explaining the “why.” Collaboration industry, including specific resources balanced transportation system.
in many forms is necessary, most and best practices shaping curb
importantly with engaging employees management. Unique partnerships • Focus on the people who are
early in the decision-making process. designed to expand and grow our influenced by mobility decisions
Change-capable leaders will need shared knowledge and expertise, and help them understand
the courage to commit to the “why” such as our relationships with the the importance of change and
and perhaps stretch outside of their Alliance for Parking Data Standards, the positive benefits of their
comfort zones. the US Green Building Council, the decisions.
Getting There Transportation Research Board, and • Use data and real information
multiple university relationships, to
to define change and influence
IPMI has a wonderful start on foster new research. decision-making.
developing leaders in the industry • Create strong and open
with its Leadership Summit and Resources communication plans to help
various trainings aimed at developing After much conversation with educate our constituents and
the leaders of tomorrow’s parking IPMI’s strategic partners about promote change.
and mobility industry. The association preparing for the future, it’s clear
has also been arming leaders with that a resounding understanding • Lean on IPMI to help develop
knowledge and resources from the that reliance on research and supportive research and metrics
formation of the organization. A few reputable resources must be to drive change and support
examples of IPMI’s industry-leading a foundation to advance the industry growth.
resources include: profession. As industry leaders in Source: IPMI

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