Page 66 - Traffic infratech magazine

PARKING

widely with on-street parking, ranging be easily changed to reflect the providers, parking operators can
from drop offs and short stays to long latest needs at a low cost. Most integrate seamless payments at a
stays and residential parking. changes would only need to be lower cost with the benefit of higher
An added challenge is that many done at a software level and would flexibility and functionality.
European cities are banning cars from be minimally intrusive to parking The market demand for multiple
their historic and city centres, putting infrastructure. types of payments, such as contactless,
more strain on surrounding traffic Off-street parking smartphone wallets, SMS and
zones and parking spaces. eCommerce, can then be implemented
Of street parking is often enclosed
By nature, on-street parking in into the premises of a private property, by using a single PaaS provider – which
cities is sparse and the landscape is and owners are free to impose their decreases the operational costs and
constantly evolving with roadworks, own rules and prices according to simplifies interactions.
events, constructions, and demolitions. their chosen business model. Off- At present, the multiple payment
This makes it challenging for councils street parking is more often used by methods adopted inconsistently from
and municipalities to implement a regular drivers for medium-to-long car park to car park create a disjointed
future-proof solution using current stays. As it has a more regular and and frustrating experience for
technology. repeated client base, operators can customers. Current technology allows
PaaS can help alleviate some of those adopt a PaaS solution to provide for the PaaS model to be implemented
issues and help with the deployment of automated payment options. Clients right now and bring the parking
improved parking infrastructure. can experience a seamless payment industry closer to a genuinely seamless
process and save time. They can park
• Scalability: Payments-as-a-Service just by driving their car in and out, experience.
provides cheaper and more being recognised by ANPR or other
efficient means of both upscaling identifiers.
and downscaling a solution. Cheap
implementation costs of non- Operators can benefit by reducing
dedicated systems while working cost, errors, and manual labour. By
with only one provider are an calculating the time spent in a car
park over the course of a day, bespoke
excellent way of enabling councils quotes can be generated for individual
and municipalities to progressively clients and then billed via their preferred
cover their on-street parking areas payment method; either ad-hoc, or on
with one solution. a daily or weekly basis.
• Flexibility: Whether it’s
implementing new payment Summary Dimitri Wouters is
technologies or modifying the area By capitalizing on the model International Sales Manager at CCV Group,
of deployment, a PaaS model can developed by Software-as-a-Service focusing on parking and public transport.

66 June-July ’19 / TrafficInfraTech www.trafficinfratech-com-500653.hostingersite.com