Page 68 - Traffic infratech magazine

MAKING A POINT

Leading Mobility

Mobility has always been a part of our lives. However, the recent and swift
evolution of inter-connectivity, mobility-as-a-service, curb management,
and so many other holistic approaches to transforming the facilitation
of movement means the industry needs to pause and understand its

foundation. As with any paradigm shift, understanding what we know
now—the foundation of existing conditions—is critical says Bridgette Brady,
Senior Director of Transportation and Delivery Services, Cornell University

t its core, mobility is about about the need for strong, adaptable change look like to both internal and
people, not a marketplace leaders at every level. In a recent external customers? How does this
for mobility goods. constructive and in-depth conversation leader help the foundation of mobility—
Of course, the market with a customer base group, I was people— manoeuvre the swiftly evolving
Aprovides the options in enlightened by a comment. A very changes of opportunities and challenges
which to serve various mobility needs, astute individual with a distinctly in their needs to get where they want
but it is paramount we remember different background in information or need to be? Here are a few ideas:
the human element belongs at the science remarked that it appeared that • Use data-driven processes to quantify
beginning of the process as we visualize our jobs as leaders in the mobility space the benefits and opportunities that
mobility impacts. isn’t as much about vehicles or the will occur with the implementation
reductions thereof, but rather about of new mobility initiatives.
Mobility Leaders change management.
If mobility is about people, it is also What does the leader of mobility • Use case studies as examples to
identify the intended outcomes
and change associated with new
mobility investments, identifying
relatable real-world examples.
• Use open and continuous
communication to support change
by helping people along at their
pace, which will help them adapt
more naturally.
Leading Change

Change-capable leadership requires
the ability to influence and enthuse,
in addition to the ability to make
knowledgeable, data-based, and
strategic decisions. It isn’t surprising
that communication is at the top
of the list of essentials to being a
successful leader of change. A few
opportunities for communication in the

68 June-July ’19 / TrafficInfraTech www.trafficinfratech-com-500653.hostingersite.com