Page 34 - Traffic Infra Tech Magazine

INTERVIEW

How do you foresee the general
relationship between telematics
companies and OEMs evolving in
the coming years?
In a sense, this evolution has already
started. We ourselves have partnered
with a consortium of top tech
companies like Unlimit, Cisco, Airtel
and others to develop the internet car
system for India and power the various
telematics features for our range of
internet vehicles. The Microsoft Azure
Rajeev Chaba, President & Managing Director, MG Motor India at the launch of SUV ‘Hector’
Cloud platform is responsible for
ensuring continuous, real-time interface
and introduced measures to ensure enable this futuristic vision is high-speed between the various applications and
that MG customers are delivered internet connectivity. features on the cloud with the Head
best-in-class privacy and security while There has been a lot of buzz around Unit in the vehicle
enjoying the most connected in-car 5G technology, but the connectivity Similarly, Nuance has developed ‘Hello
experience. To achieve this, we host infrastructure in India still has a lot of MG’, our AI-powered, self-adapting voice
all communications and applications catching up to do before it can become assistant which has been built for Indian
on Microsoft’s Azure Cloud platform – available for the mass market. At MG, English and accent learning. SAP, along
a domain-leading presence in the global however, we have already prepared for with iTelligence, has created ‘Magnet’
secure cloud and data management the time when 5G becomes a tangible – a unique dealer management system
space. that consolidates all the information
reality. All of our India offerings come
No car is complete without features equipped with advanced M2M and IPv6 from the company, dealers, service
that ensure the physical safety of capabilities to ensure 5G readiness. centres, and customers at one place –
its passengers. This is why we have In view of future mobility, how is along with the connected apps.
integrated innovative E-call and I-call your company making changes in As more and more OEMs start
capabilities into the Hector. The E-call designing their vehicles to cater to
feature is triggered any time safety the vehicle to help Mobility as a new-age mobility requirements, such
Service?
airbags are deployed and automatically relationships between technology
sends out the customer’s location We have recently partnered with companies and OEMs in the automotive
to MG 24/7 Pulse Hub to initiate the Myles to enable customers to book test space will only evolve and become
necessary emergency action. The I-call drives and avail courtesy car benefits for stronger.
feature is more like an on-demand MG’s range of cutting-edge offerings. What sort of a role will the
personal assistant within the car and Through this unique association, we government need to play in the rise
can be used by MG customers to are delivering next-generation mobility of connected vehicle technology?
connect with the MG Pulse Hub to get solutions to consumers across the
The government and its policies
anytime, anywhere assistance about country while also giving them first-hand will play a key role in the adoption
anything. experience of the superlative connected and growth of the nascent internet
Will the connected car become as mobility that MG is championing in vehicles space in India. To begin with,
ubiquitous as a smartphone enabling India. the push for 5G connectivity needs to
payments, gaming, entertainment, We are also exploring potential grow stronger. While the infrastructure
and work? Can it become a mobile applications for autonomous vehicles for high-speed wireless internet has
office and give rise to work from in India, especially given the re-elected improved significantly over the last
anywhere culture? government’s focus on driving the couple of years, the country’s overall
While internet vehicles becoming as Smart Cities Mission. MG Motor India connectivity still lags some way behind
ubiquitous as smartphones is definitely will be drawing on the extensive R&D the global levels. Such bandwidth
the end-goal, I believe that the Indian and technological capabilities that it limitations impose a restriction on the
automotive industry still has some way shares with its parent organisation to kind of functionality that advanced
to go before we can talk about cars introduce state-of-the-art autonomous features and services, expected to be
equipped with such advanced features. vehicles in India, if such a deployment introduced in internet cars in the near
The most important factor that will is deemed feasible. future, will have.

34 April - May ’19 / TrafficInfraTech www.trafficinfratech-com-500653.hostingersite.com