Page 25 - Traffic Infra Tech Magazine
P. 25
FOCUS
According to Walthart, connectivity were all once World Economic Forum
“We see the same demand considered technologies of report, India stands at the
of connectivity in India the distant future. As they 61st position in terms of
like in Europe, China or rapidly become a reality, Kia global road quality. Lastly,
US. Therefore, we plan to is exploring how to deploy with sensitive data at stake,
introduce ‘Mercedes me’ also these new technologies for there is an urgent need of
in India in 2019/20.” its customers. Our strategy defined law enforcement that
Speaking on the general and vision for future mobility is policies and regulations,
relationship between is demonstrated by a range of before these next gen cars roll
telematics companies interactive displays, showing out on thestreets.
and OEMs evolving in the what our customers can look Indeed, the hurdles make
coming years. Walthart said, forward to,” said Woong-chul connected cars a farfetched
“The relationship between Yang, Vice Chairman and dream for the Indian market
telematics companies and Head of Kia R&D Center. as of now. The market is not
OEM is already very strong. Road Ahead yet luxury driven and there is
As you see in our service a considerable demand for
portfolio we send data to No change comes without “value for money”. Also, the
telematics companies and we its set of hurdles. Connected connectivity offerings in India
receive data from them. So, Cars have their roadblocks to are mostly app based, it is the
there is a strong relationship cross that may be more in case need of the hour to focus on
so serve good services to our of India, which is a developing more pressing issues such as
customers with a big value. country. The foremost concern safety and security in auto
is the lack of infrastructure. To
“For each market, we have implement OEM in connected space. This in turn demands
to find collaborations with cars, there is a requirement of for a physical and technical
local partners and also each basic infrastructure. The Indian infrastructure up gradation.
market has some specific market is quite complex with The industry players justify
demands. For example, in frequent reforms amendment. this lack of progress to no
India we will offer the service This in turn affects the pricing real demand and not finding
“remote engine start” so the of vehicles and thus, the enough reasons to make heavy
customer can start the engine buying patterns. To run a investments. The telematics
the ‘Mercedes me’ app to start connected car, Internet is as market is an unexplored arena
the climate control before important as fuel. The basic in India. The focus is now
entering the car. This demand requirement of Internet for a shifting from cheap imported
is not requested in Europe. hardware to quality of user
connected car is 4G network,
Korean car manufacturer also known as LTE. However, experience. This market has a
Kia has also unveiled plans in India most of the places massive potential which when
to introduce an entire range have 2G network, especially unlocked will benefit all who
of connected car models by the highways and rural areas. are a part of the connected
2030. By 2025, Kia will adopt This slow connectivity can pose car ecosystem.
connected car technologies a major hindrance for smooth The Government has a key
across every vehicle segment, functioning of connected role in evolution of Connected
and by 2030 the aim is to cars. India as of now lacks Vehicle Technology. Advanced
make every single model a infrastructure that is required connectivity features to enable
connected car. for connected cars. A serious vehicle to infrastructure
“Kia’s connected cars lack of proper road markings communication or Vehicle to
will be both boundless and and proper sensor networks traffic system communication
connected and offer a new positioning is a primary or autonomous driving will
kind of mobility experience. hurdle in the implementation reach its true potential with
Virtual reality, self-driving cars, of technologies like V2X. the advent of 5G.
and ‘vehicle-to-everything’ According to 2015-2016 Preeti Swaminathan
www.trafficinfratech-com-500653.hostingersite.com April - May ’19 / TrafficInfraTech 25