Page 60 - Traffic infratech magazine

SAFETY

Improving Road Safety

for Children

Avery Dennison Fluorescent Films stands out during dusk and
dawn says Linda Andersen, Marketing Coordinator, Avery Dennison
Reflective Solutions Europe, Middle East, Africa

ll traffic signs are important, but few are How can we help improve road safety for children?
as important as school crossings that We need to create proper road markings and safety
alert motorists to watch for children. education.
Near playgrounds and schools, you’re
Amore likely to encounter small children Safety Education
that might not be alert to traffic, are more likely to be Keeping children safe in traffic is an important
distracted or are harder to see. Now that school is back and serious item on the agenda for OECD countries
in session for our children in Europe, we must take extra (Organisation for Economic Co-operation and
care in these zones.
Development), where 36 countries around the world
Every day in the European Union more than thirty are members. The OECD’s recent report on child safety
children are seriously injured and two are killed in a
road traffic collision. A recent study from the European in traffic drew attention to best practices, how child
Transport Safety Council (ETSC) reported that in the casualties can be reduced, and ways to encourage
last ten years, more than 8,100 children were killed children to develop into safe, active, and independent
in road traffic collisions in the EU, with nearly half of road users. Education includes understanding the risks
these accidents occurring while the child was walking children face, setting vehicle and bicycle standards, and
or cycling. understanding safety equipment.

60 June-July ’19 / TrafficInfraTech www.trafficinfratech-com-500653.hostingersite.com