Page 34 - Traffic infratech magazine

LOGISTICS

or a complete digital transformation is
only possible if we change our mindset.
The traditional and orthodox nature
of the logistics industry kept it from
growing as fast as other industries and
change management was one of the
major causes.”
The competition posed by the
newcomers/start-ups has forced the
older player to become more pro-
active. “Having worked in the software
industry for more than a decade, I can
boldly say that change management
is the top challenge for logistics and
transport sector or any other sector for
that matter,” concludes Siddiqui.
The logistics providers that report
data back to the manufacturers while
the goods are in their care do so through
Speaking about the challenges that “The biggest challenges that we saw their own reporting mechanisms. This
the industry faces, Nahata points out in the past years are slowly withering means that there is still a high level of
that IoT has passed the “Peak of Inflated away. The most important one being trust required from the manufacturers
Expectations” and now supply chain the change management. Changing as it’s in the logistics provider’s best
executives are looking for practical software applications, infrastructure interest to not report on any issues
implementations. Some organizations or a complete digital transformation is while they’re in charge of the products.
are piloting IoT in functional areas to only possible if we change our mindset. The world of logistics has now been
quantify the benefits of the technology The traditional and orthodox nature exposed to a vast pool of smart physical
and build stronger business cases. “So, of the logistics industry kept it from devices, those which are built with
it can be said that IoT adoption is still at growing as fast as other industries and supremely high-definition technology
an “adolescence” stage, but will surely change management was one of the and are well-designed to communicate
move up the ladder fast, especially with major causes,” points our Siddiqui. with each other over the Internet.
regards to the supply chain and logistics There is a huge shift taking place Interestingly, the number of these IoT-
industry,” explains Nahata. enabled devices has been increasing at
since the last few years, this sector has
Unsolved Issues become more open towards adopting a fast pace and is forecasted to reach
new technologies. The competition up to 30 billion by 2020. IoT players
Contrast Data posed by the newcomers/start-ups believe that this is a great market for the
Where different logistics providers has forced the older player to become logistics and transportation companies
are used, the information is handed more pro-active towards accepting the to flourish. Right competition mix,
right demand matrix and the best
to the manufacturer through different change. To support his claim, Siddiqui technological landscape has fueled the
methods as each provider uses their adds, “Having worked in the software growth of this sector which is around
own proprietary systems and software. industry for more than a decade, I can CAGR 10.5% year-on- year.
This means that the manufacturer will boldly say that change management
still need to consolidate the data from is the top challenge for logistics and On a global scale, new digital
the different sources, which is a time- transport sector or any other sector for infrastructures will be required to
consuming process. On top of that, that matter.” enable physical and digital services to
individual providers may measure and create “smart services.” Internet of
report on different parameters, so if Every Data isn’t trustworthy Things will unlock the doors for end-
one of the providers in the entire supply According to Siddiqui, the challenges to-end customer satisfaction and will
chain doesn’t report on temperature, that were a part of the IoT system successfully optimize supply chain
manufacturers end up with incomplete are slowly withering away. “Changing responsiveness.
information. software applications, infrastructure Rohan Ambike

34 June-July ’19 / TrafficInfraTech www.trafficinfratech-com-500653.hostingersite.com