Page 34 - TT mag Sept 2025 Digital Edition

ITS

GreenTech ITS

Making Highways Smarter, Seamless

Highways are the lifelines of nations, connecting people, goods and opportunities.
However, with traffic increasing every year, highways face growing challenges—
congestion, accidents and delays. Smarter, more intelligent systems are needed to
address these issues effectively. Saurabh Khanna, Director, GreenTech ITS shared
with Trafficinfratech how his company is leading this change by delivering intelligent
traffic and toll management solutions.

ATMS with VIDES journeys. GreenTech ITS has solved AI-Powered Multi-Lane Free
this with Smart Tolling Solutions,
Genentech ITS is redefining completed and operational in Flow (MLFF)
highway safety and mobility with over 2000+ toll lanes across India. India is on the move towards
its Advanced Traffic Management smarter roads & digital highways.
System, seamlessly integrated Our FASTag-based Electronic Toll One exciting leap in this journey
with Vehicle Incident Detection Collection (ETC) and Weigh-in-
& Enforcement System. ATMS Motion (WIM) systems make tolling is the AI-powered MLFF tolling
keeps traffic flowing intelligently, faster and cashless. The GreenTech system. This advanced tolling
while VIDES enforces discipline by Smart Tolling Software is STQC- solution is changing how we pay
detecting violations and incidents certified, ensuring compliance, tolls on highways and expressways,
in real time. Together, they create reliability and security. Benefits making travel smoother, faster
a faster and smarter driving include vehicles moving through and more efficient. MLFF removes
experience across highways. the need for stopping at toll
plazas without long queues; booths altogether. With this
• ATMS Coverage: Over 3000+ quick, secure and contactless system, vehicles can cruise through
km of highways completed & payments; reduced traffic jams at at speeds up to 150 km/h or
ongoing projects. toll points; transparent and efficient more, while tolls are collected
• Quick Response – Spots operations. automatically.
accidents and alerts help
instantly
• Smart Speed Check – Keeps
speeding in control, always
• Safety Watch – Catches seatbelt
and helmet violations on the go

• VIDES-Challan Made Easy
– Auto-generates secure,
paperless challans
• Live Updates – Shares real-time
traffic info on VMS boards
• Smooth Flow – Reduces jams
and keeps highways moving

Smart Tolling Solutions ATMS with VIDES

Toll plazas often slow down

34 SEPTEMBER 2025 • TrafficInfraTech • www.trafficinfratech.com