Page 34 - TT mag Sept 2025 Digital Edition
P. 34

ITS




          GreenTech ITS

          Making Highways Smarter, Seamless





          Highways are the lifelines of nations, connecting people, goods and opportunities.
          However, with traffic increasing every year, highways face growing challenges—
          congestion, accidents and delays. Smarter, more intelligent systems are needed to
          address these issues effectively. Saurabh Khanna, Director, GreenTech ITS shared
          with Trafficinfratech how his company is leading this change by delivering intelligent
          traffic and toll management solutions.





          ATMS with VIDES                  journeys. GreenTech ITS has solved   AI-Powered Multi-Lane Free
                                           this with Smart Tolling Solutions,
           Genentech ITS is redefining     completed and operational in     Flow (MLFF)
          highway safety and mobility with   over 2000+ toll lanes across India.   India is on the move towards
          its Advanced Traffic Management                                   smarter roads & digital highways.
          System, seamlessly integrated    Our FASTag-based Electronic Toll   One exciting leap in this journey
          with Vehicle Incident Detection   Collection (ETC) and Weigh-in-
          & Enforcement System. ATMS       Motion (WIM) systems make tolling   is the AI-powered MLFF tolling
          keeps traffic flowing intelligently,   faster and cashless. The GreenTech   system. This advanced tolling
          while VIDES enforces discipline by   Smart Tolling Software is STQC-  solution is changing how we pay
          detecting violations and incidents   certified, ensuring compliance,   tolls on highways and expressways,
          in real time. Together, they create   reliability and security. Benefits   making travel smoother, faster
          a faster and smarter driving     include vehicles moving through   and more efficient. MLFF removes
          experience across highways.                                       the need for stopping at toll
                                           plazas without long queues;      booths altogether. With this
          •  ATMS Coverage: Over 3000+     quick, secure and contactless    system, vehicles can cruise through
            km of highways completed &     payments; reduced traffic jams at   at speeds up to 150 km/h or
            ongoing projects.              toll points; transparent and efficient   more, while tolls are collected
          •  Quick Response – Spots        operations.                      automatically.
            accidents and alerts help
            instantly
          •  Smart Speed Check – Keeps
            speeding in control, always
          •  Safety Watch – Catches seatbelt
            and helmet violations on the go

          •  VIDES-Challan Made Easy
            – Auto-generates secure,
            paperless challans
          •  Live Updates – Shares real-time
            traffic info on VMS boards
          •  Smooth Flow – Reduces jams
            and keeps highways moving

          Smart Tolling Solutions                                  ATMS with VIDES

           Toll plazas often slow down

           34  SEPTEMBER 2025 • TrafficInfraTech • www.trafficinfratech.com
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