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PUBLIC TRANSPORT
written by Jana Sochor for the incentivizing travel behaviour individuals, unbanked and
International Transport Forum. change; underbanked individuals,
The most significant challenges to • Financial viability including seniors, and those with cultural
MaaS identified by Sochor can be business models that are differences.
summarized as follows: sustainable, reliance on The key to the future of MaaS)
• Integration of mobility investment such as that is overcoming the challenges
services, and coordination provided by venture capital, identified above, some of which
and cooperation among and identifying and obtaining are quite complex and will require
mobility service providers, continuous funding; significant funding and piloting
government/regulatory bodies, • Regulatory and policy to confirm that the challenge(s)
platform developers and other frameworks including operating have been overcome. Hopefully,
stakeholders; within existing regulatory upcoming MaaS deployments and
• Transportation ecosystem frameworks that may not be enhancements to existing MaaS
systems will be based on specific
that is multimodal and designed to accommodate and realistic goals and objectives
well-connected; MaaS, adapting regulations
and policies to support MaaS, so that their “success” can be
• Technical challenges including and addressing liability issues measured in a precise way.
development, maintenance and and ensuring fair competition; Also, the sustainability of the
interoperability of platforms and platforms and ability of these
and digital infrastructure, data systems to encourage changes
sharing protocols and standards, • Equity, inclusivity and in travel behaviour away from
and data privacy and security; accessibility including ensuring
that MaaS services are the single-occupant vehicle will
• User adoption, perception and accessible and affordable for be critical as to whether or not
trust (e.g., data privacy and all users, including persons MaaS will be an important part of
security), and encouraging and with disabilities, low-income personal mobility. TT
www.trafficinfratech.com / July 2024 / TRAFFICINFRATECH 39
