Page 34 - TT nov - dec 2024 pdf for edition

TRAFFICINFRATECH EXPO 2024

Currently in Europe, transport
While rules and regulations emissions represent around 25%
are good, EU has of all greenhouse gas emissions
of which 78% are related to road
become over-regulated traffic alone. Other statistics
and bureaucratic show that 30% of the vehicles
resulting in higher cruise around in some cities
just searching for the nearest
costs and lesser parking spot. Hundred thousand
innovation. India is premature deaths in the continent
attracting investors happen because of air pollution
and companies that and several statistics point to
the importance of sustainability.
will establish factories, Schuch’s company works from
development and research sustainable production facilities
centres so India must support them and not make and is trying to optimise processes
as facilities are located where
it harder for them to do business here. energy costs are high. Optimising
– Michael Schuch processes will bring down
costs and help compete in the
international market. The use of
green energy wherever possible
to address such growth in a social and economic. Environmental in manufacturing and developing
sustainable, holistic way that can be sustainability is managing resources products that last long, consuming
farsighted. Budget allocation should and reducing pollution, social energy optimally are other factors
be for not just initial investment sustainability focuses on equity, the company is focusing on.
but also for maintenance so that justice and community wellbeing
systems deployment is effective and and economic sustainability The European Green Deal policy
the infrastructure being built is for requires businesses to balance seeks to make EU carbon neutral
lifetime. profit with environmental and by 2050. Based on this, a go green
social considerations. One cannot initiative has been developed as
Making the very inspiring set goals in any one of these part of social sustainability to
keynote address, Michael Schuch elements without considering educate stakeholders on what is
spoke of the three pillars of the implications or impact on the possible with smart transportation
sustainability, viz. environmental, other. systems and that technology

34 TRAFFICINFRATECH / Nov. - Dec. 2024 / www.trafficinfratech.com