Page 51 - TT Magazine Aug-Sep 2018

SAFETY

an easy, fast, convenient and clean Printing on Retroreflective is a solution
method of producing signs. For the to the existing problems that a sign
highway authorities and contractors, fabricator or a road contractor or a
this solution provides extended useful road user faces every day. Digitally
life and enhanced performance printed signages are navigating its
embarked upon a journey in the past overcoming the challenges incurred way to the Indian market and road
few years upgrading itself to the in the conventional method. More experts are talking high about the
highest level as compared to glass detailing, more accuracy and more advantages of this particular solution.
beads which were popular a few efficiency is what this technology is all With the growth pace the Industry
years back. about. This solution can be extended has picked up, the role of technology
as an anti-theft solution too where is an aspect to be looked at. There’s
Taking the legacy forward, the
microprismatic retroreflective even tracking of signages can be innovation every day, new products
that challenge the conventional
done when coupled with the GPS.
technology now has a superior version Clearly this is the future for us. methods and an industry that’s
launched in the market in the form embracing it. It will be worthwhile to
of digitally printed retroreflective. Digital printing sounds like a be a part of this journey of growth,
This is completely a new experience solution that anyone can provide but with technology taking leaps to take
for the signage fabricators, the on retroreflective sheeting, it needs the standards to another level.
Government agencies and road years of R&D and expertise to deliver
users in India. Digital printing is the final performance. There are
taking the technology to another three critical components here and
level, providing longevity in life and its performance together that creates
superlative performance on the roads a superior solution - the inks, it’s
translating to a great degree of safety compatibility with the retroreflective
for the road user. This solution is sign- sheeting and the over lamination that
fabricator friendly, fast, economic protects the sheeting adds to the
and allows usage of innovative performance.
designs supported by a warranty Any product innovation revolves
that is road user friendly. For the sign around a problem or a potential
fabricators, this solution provides problem that the user is facing. Digital

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