Page 50 - TT Magazine Aug-Sep 2018
P. 50
SAFETY
Digital Innovation in Road Signs
Road Infrastructure Industry is going through the
most revolutionized phase with innovations backed
by digitization. Technology continues to evolve
rapidly, playing a crucial role by not only providing
easy solutions but also by creating awareness on
the best technologies available says Amandeep
Singh, Business Head-Reflective Solutions-South
Asia & East Africa, Avery Dennison
n the past few years, the Industry has road, every component has upgraded
seen a drift in the mindset of people itself as a solution towards road safety.
from “Necessity to Safety” that has In the earlier years, signages were only
led to the inclusion of innovative used as a tool for way finding. Who
Iproducts that reduce working man- would have imagined then, that these
hours and add to the performance. signages will play a vital role in road
Attention to detail and exploring new safety today. The wood carved direction
alternates is letting road experts opt for sign boards are now retroreflective signs
new products and solutions. Starting from using a microprismatic technology, that
the material used in road construction lets the driver see the sign board from
to the final signages installed on the a good distance. Retroreflective has also
50 August-September ’18 / TrafficInfraTech www.trafficinfratech-com-500653.hostingersite.com
