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MASS TRANSPORT

There is need to create integrated mechanism that enables commuters
to use public transport providing higher convenience, thus increasing
the ridership in public transport. MaaS can build a common platform to
allow utilization of all modes keeping passenger in the center of things.

• Unlock the potentials of a be validated and assessed in real- last decade and growing at double
very valuable set of integrated life conditions involving users and digit. There is need for huge investment
information about mobility choices stakeholders through the set-up and to upgrade public transport sector in
and behaviour obtained connecting operation of local Living Labs. As India. However, the government does
existing data (e.g. across a journey, a an additional validation element, a not have resources to meet increasing
day, months, etc.) that today can be particular attention will be paid to mobility demand. Startups are trying
hardly related to the same user and roaming between different MaaS to build new ecosystem to serve
used to improve MaaS operation and schemes, with organizational and this demand, but still facing lots of
provide value-added user services. technical elements being identified and regulatory challenges.
In order to implement the above selected to set-up and run cross-site The following three key factors can
mentioned key operational tasks, the experiments and validation in Roaming create right environment for MaaS in
EU-funded project IMOVE will boost the Living Lab. India:
MaaS concept and initiatives through Both areas and sets of results will be
two main strands of activities and developed and implemented during 1. Mandatory implementation of
corresponding results: the project and their transferability Vehicle Location Tracking and Panic
• Investigating and developing a will be ensured in order to support Button in all Passenger Transport
set of Scalability Unlockers, as other existing as well as future MaaS vehicles by 01 April 2018
sets of measures, organisational initiatives beyond IMOVE. Both sets 2. Greater push by the government to
frameworks, operational and of results will be complementary and adopt cashless and mobile payment
business models enhancing the interconnected: the SW Enablers will methods
framework conditions for MaaS allow monitoring the performance and 3. The growing smartphone penetration
development and operation, improving the relationships among the as there are 300 million smartphone
behavior change strategies, user three main stakeholders involved in a users in 2017, which will increase to
engagement schemes, long-term MaaS (the users, the MaaS Operators 450 million users by 2022
roaming strategies and support. and the Transport Operators); this
information will be exploited by the There is need to conduct pilot in some
• Designing and implementing a set Indian cities in line with IMOVE project
of novel Software Enablers that will Scalability Unlockers to support the in Europe, to design organisational
significantly advance current MaaS deployment and development of the framework, operational and business
supporting technologies enhancing MaaS schemes.
interoperability and integration of IMPLEMENTATION OF MaaS models. However, the project will
MaaS schemes in the landscape of PROJECT IN INDIA require participation from both
ITS and other mobility services. The mobility demand is growing in public and private players as they can
Both Scalability Unlockers and India owing to rapid urbanisation, as complement each other strength.
SW Enablers will be deployed in well as, economic growth. The number As a partner, UITP (Union
all participating pilot sites and will of private vehicles has quadrupled in Internationale des Transports Publics),
the International Association of Public
Transport, looks in particular at the
role that Public Transport will play in
the implementation of this service.
UITP wants to create a momentum
and will take the opportunity of its
participation to IMOVE to accelerate
the required actions to ensure this
cooperation.

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