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MASS TRANSPORT

MaaS INTEGRATION WITH services and concepts, together with • Create solid and resilient business
PUBLIC TRANSPORT the development of the autonomous models, adapted to the specific
vehicle, as great opportunities to segments of mobility users, local
In order to be successful and enhance the efficiency and capacity of frameworks, transport operator
sustainable in the long run, a MaaS its services and systems and to gain new cooperation models, able to adjust
scheme should scale up fast to customers. service offering and business
reach a critical mass of addressed operation in response to behavioural
customers’ segments and volumes, The cooperation between traditional changes and tendencies detected
and to offer customised and mobility players and new ones is then through continuous monitoring
competitive mobility packages to essential to address new mobility and real data collection about user
users. This growth will generate needs and the necessity for even more needs, habits and preferences.
integration and seamlessness between
additional opportunities to expand all modes and services. • Develop Open APIs enhancing
the coverage of the MaaS and, in the interoperability of MaaS
a further step, to consolidate it to iMove PROJECT – MaaS IN proprietary platforms with other
become globally accessible similarly EUROPE relevant third-party ITS services (e.g
to roaming in communications. iMove project, funded by the Journey Planners, Travel Booking
Today, MaaS schemes are often seen European Commission within the H2020 tools, mobile Apps) and allowing
as disruptive start-up initiatives with framework, aims to accelerate the users to keep using their preferred
great potential, but due to the implied deployment and unlock the scalability applications when interacting with
challenges of public/private mobility of MaaS schemes in Europe, ultimately MaaS services, thereby widening
integration, information handling paving the way for a “roaming service” their accessibility and outreach.
and sharing, service interoperability type for MaaS users at the European • Enable roaming between different
and scalability requirements there is a level. iMove concepts and solutions MaaS schemes by supporting business
need for specific actions to be taken will be investigated, validated and cooperation between MaaS operators
to accelerate an appropriate and evaluated in 4 different Living Labs: through the exchange of an “agreed
sustainable take off. Berlin, Gothenburg, Manchester and minimum amount” of information, and
To remain the “backbone of Torino. improving user experience through
mobility” for livable and sustainable The following key operational tasks enhanced user profiling and unique
cities, Public Transport should embrace are needed to reach the overall IMOVE identification across multiple services,
the emergence of those new mobility objective: applications and MaaS providers.

52 December ’17 - January ’18 / TrafficInfraTech www.trafficinfratech-com-500653.hostingersite.com