Page 49 - Traffic Infra Tech Magazine

MASS TRANSPORT

other for traffic management to
ensure intersection priority.
• Expansion through
integration a priority
The system’s initial priority is to
ensure route rationalisation. They
aim to achieve this by creating
a strong network of feeder and
trunk bus services. In fact, every
bus plying in tandem with the
system will be GPS-fitted, to
provide real-time information that
extends beyond the system and
eases integration.
• Hit the ground running
Within six months of the trial
run, HDBRTS is recording footfalls
The Guangzhou BRT, China, has real-time passenger information systems of around 70,000 passengers
Source: ITDP Flickr daily with 100 operational buses –
operating till midnight. This figure
doors and also being wide enough transit means. BRT systems must is only bound to increase as the full
to accommodate passengers. The complement universal access with strength of the system is reported
same goes for buses, with the integration to pedestrian and cycle to be 400 air-conditioned buses.
addition of providing more doors infrastructure and other rapid These factors along with the high-
to ease boarding and deboarding. transit forms. quality pedestrian infrastructure
• Communication for a • Getting the basics right and universal accessibility are
seamless experience putting the HDBRTS on the world
The project includes segregated map. It even makes sense for
Studies show that customer bus ways with stations in
satisfaction is linked to knowing the median; accessible and other fast-growing Indian cities
to draw inspiration from and use
when the next bus will arrive. comfortable bus stations with level the BRT system to tackle their
Giving customers information, boarding and external ticketing transit demands. It makes the case
through passenger information by way of automated fare gates, that though the system hasn’t
systems (PIS), is critical to a high smart card, and QR code; two succeeded as expected in India,
quality of service and a positive kinds of control centres, one which there is enough cause and reason
overall experience. That along with monitors the operations and the to tweak it to the BRT Standard.
branding enables more footfall and
awareness of the facilities and the
system’s capabilities. A BRT system
which has its communication
game on board would have more
passengers aboard.
• Complete BRT’s offer
universal access, transit
integration
The most important factor of a
public transit system is universal
accessibility. And then how it
furthers that experience by way of Kashmira Dubash, Manager: Rohith James, Research Associate -
integration with other sustainable Communication & Development, ITDP Strategic Communication, ITDP

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