Page 20 - TT Mag Jan 2024 Digital edition

ON THE COVER

Jio-bp
Enriching Highway travel experience through

non-fuel retail

s India transverses the At Jio-bp (operating brand of
25-year Amrit Kaal Reliance BP Mobility Limited, a fuel and
to our 100th year of retailing joint venture of Reliance and
independence, Jio-bp is bp), we are committed to ushering
committed to being not this world class consumer experience
Ajust an energy retailer to Indian customers. Quick glance
but a facilitator to enriching travel of our portfolio of pioneering 100%
experience on Indian highways, says
Harish C. Mehta, CEO, Jio-bp. additivised fuels, market leading
on-demand doorstep diesel delivery,
Everyone is unanimous in their bouquet of loyalty programs, one of
views that irrespective of external the largest café brands in the country,
environment, India is and will and one of the largest networks of
continue to remain the global energy charging stations amongst others will
hotspot for next two or maybe even
three decades. The foray of Reliance by even highway passengers in good point to a strong start within a short
into fuel retailing brought about numbers. Till date, Reliance facilities time frame of three years.
a fundamental change primarily are considered as the biggest game For highways, Jio-bp is bringing
through its pioneering technology changer on Indian highways. all this and much more by being the
assured Quality & Quantity and the only oil marketing company to have
concept of service. That the company On the non-fuel front, unfortunately a country-wide partnership with
could gain globally unprecedented not much has changed in India. This India’s leading QSR chain operator.
1% market share for 15 consecutive is in spite of the multi-fold growth in
months is testimony of having fuel station network and total highway Through the same, we would be
touched the right customer pulse. network. Even today, not even 1% of bringing the much-loved brands from
deep inside the cities to even the
The innovative concept of Reliance’s the countrywide fuel station network highways. We are also tying up with
highway amenities emerged from has non-fuel offering. That the non-fuel food aggregators and local stand-
vision of the late Reliance Founder contribution of the fuel station revenue alone prominent brands to continue
Chairman who had identified driver stands at as high as 30% in developed
as a critical but still ignored element and even some of the emerging offering a trusted food presence for
in the diesel chain. Designed keeping countries showcases the depth of our highway customers. Drawing
the specific requirements (quality this untapped potential in India. With upon our parent firm, bp’s experience
sleep, quality food, quality wash) of continued NHAI push for road network in matured markets globally,
truck drivers in mind, the Reliance’s growth, there are already claims of over Jio-bp is well placed to raise the bar
countrywide network of strategically 600 NHAI wayside amenities alone once again for way side amenities in
located transit hubs were frequented coming up over the next few years. the country.

20 TrafficInfraTech / January 2024 / www.trafficinfratech.com