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COVER ST
FOCUSORY

SHIFTING GEARS:
Electric Vehicle

revolution in India

The electric vehicles (EV) market in India is set to see the entry of new players of
foreign origin and home-grown start-ups in the two- and three-wheeler segments,
even as the established Indian automobile firms have chosen to adopt a wait-and-
watch approach before they jump onto the EV bandwagon.
The government’s ambitious National Electric Mobility Mission Plan 2020
envisages achieving six-seven million sales of hybrid and electric vehicles
by 2020. A series of flip-flop on policies and a non-
existent charging infrastructure are the biggest
challenge in achieving the target. But is not
dissuading the newer entrants. Exploring
the electric vehicle landscape in
India, Preeti Swaminathan takes
you through the key initiatives
launched by the government
to promote the adoption of
EVs and other sustainable
mobility solutions in the
country.

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